InterMedia was founded as a time buying service in 1974 by Sydney Yallen, an industry forerunner and inaugural member of the Direct Response Hall of Fame. His son Robert joined the company full-time in 1985, and together they created a highly-successful direct marketing model that blends state-of-the-art methodology with the industry’s best practices.
Today, InterMedia annually places over $600+ million in media and remains true to our founder’s guiding principles. Our cutting-edge, proprietary resources include targeted media networks, exceptional analytic and reporting tools, and a state-of-the-art TV production facility. These, combined with our service-first mindset, have positioned InterMedia at the top of the direct response industry.