ABOUT

InterMedia Advertising is a full service agency that specializes in integrated direct response campaigns.

We offer a comprehensive platform of strategic, media, analytic and creative services—all designed and dedicated to drive efficient demand for our clients’ products and services.

Creative may sell, but media is bought. And bought … and bought. An advertiser often spends up to 90% of its budget to purchase media, yet rarely applies as much time or scrutiny to its media plan as it does to its more-visible, but less-costly, creative projects.

Not at InterMedia Advertising. Since our inception, media planning, buying and optimization have been the backbone of our clients’ campaigns, and always will. We have grown into a $600+ million a year agency in large part from our unsurpassed ability to deliver powerful, cost-efficient media schedules for our clients, regardless of their size, industry, or geographical footprint.

At InterMedia, we’ve created a diverse framework of proprietary media networks that deliver unsurpassed efficiencies and can accommodate any advertiser, especially those in the direct response arena.

Implementing a successful media plan requires a thorough knowledge of the marketplace, buying clout and strong relationships, and we excel in all of these disciplines. But placing a schedule is only the start—every ad must be tracked and evaluated for effectiveness, and AccuTrak®, InterMedia’s proprietary analytics system, is the ultimate tool for fine-tuning a client’s initial plan into a profitable, ongoing advertising media model.

InterMedia is focused on providing the greatest media efficiencies for our clients, and we offer multiple proprietary approaches to deliver maximum ROI for every media dollar.

Our Founder — Sydney Yallen