About

For the past 40 years, InterMedia has been a leader and prime innovator in direct marketing. We’re at the top of the direct marketing industry because we have blended proprietary and traditional resources to produce direct marketing campaigns that reliably provide a healthy return on our clients’ advertising investments. InterMedia always provides exceptional media efficiency, results-oriented creative, cutting-edge analytics and research—combined with a thorough dedication to client service.

InterMedia was founded as a time buying service in 1974 by Sydney Yallen, an industry forerunner and inaugural member of the Direct Response Hall of Fame. His son Robert joined the company full-time in 1985, and together they created a highly-successful direct marketing model that blends state-of-the-art methodology with the industry’s best practices.

Today, InterMedia annually places over $600+ million in media and remains true to our founder’s guiding principles. Our cutting-edge, proprietary resources include targeted media networks, exceptional analytic and reporting tools, and a state-of-the-art TV production facility. These, combined with our service-first mindset, have positioned InterMedia at the top of the direct response industry.