Accutrak®, is a state-of-the-art media analytics platform for measurement, modeling and media optimization. It has continuously evolved over the past 25 years and is in a class of its own. At its foundation is the ability to provide digital like optimization to traditional television and radio media.
It’s a proprietary tool developed by InterMedia Advertising to gain insights on the performance of scheduled media, network mix, region, daypart and creative selection which allows for strategic optimization of media performance.
The enhanced reporting and analytic capabilities generated by our newest iteration, Accutrak2020, maintains InterMedia’s position as the industry standard for analytics reporting and analysis.
InterMedia’s analytic prowess and process, however, only start with Accutrak®. What truly sets us apart are the resulting campaign optimizations, insights and applications that we implement from analyzing the reporting data.
InterMedia subscribes to the full spectrum of topline media and consumer-oriented research, primarily for determining the optimal targets, messaging and offer strategies with which to initiate a campaign.
In direct response advertising, however, once our client’s campaign hits the ground, the most valuable research is home grown. This is because Accutrak® provides us with real-world, real-time results specific to the campaign a client is actually running, as opposed to data that may or may not relate to its precise circumstances.
Contact us today to discuss innovative insights for increasing your ROI.