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Posts by InterMedia Advertising

InterMedia Advertising

INTERMEDIA ADVERTISING® HIRES CHARLES DETHLOFF AS NEW BUSINESS DEVELOPMENT MANAGER

Charles Dethloff

Los Angeles, California – February 1, 2017 – InterMedia Advertising, the Direct Response Leader, announces the appointment of Charles Dethloff in the role of New Business Development Manager.

In his new position at the Woodland Hills agency, Dethloff will be a key component in expanding InterMedia’s client base, driving introductions and meetings with potential clients, and acting as InterMedia’s first point of contact.

Charles has an impressive background in sales, business development, and strategic marketing. He comes to InterMedia from his previous role as Director of Sales at Replay XD. There, he focused on identifying key sales markets, analyzed market strategies, developed and negotiated contracts and was instrumental in the growth of the company.

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InterMedia Advertising

.Net Developer

Are you a talented and bright .Net programmer? If so, read on … we are looking for .Net software developer to join our team.

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InterMedia Advertising

Director of Analytics & Marketing Science

The ideal Director of Analytics & Marketing Science would love data…and loves to tell the story about what the data and analysis reveal. We are looking for someone who wants to help develop great reporting tools with our Analytics team. Our Data scientist will be responsible for working with the client teams to gain access to the right data, understand the deliverables, work with the data analyst to process the data, create analytic models for performance analysis and predict behavior as well as draw insights and provide strategic guidance and direction. We are a data driven media organization and this department is the key to our clients success! 
Responsibilities
  • Execute and analyze/optimize Media reporting to ensure plans are ‘on track’ to meet goals and objectives
  • Manage client’s response data and provide analysis on media delivery, performance, ROI and recommend future implementations
  • Strategize with creative team to ensure media and creative work together for ROI
  • Design & Maintain reports & database(s) while analyzing current and historic results
  • Prepare/present analysis, findings and recommendations both internally and with clients
  • New Business: Formulate response approach/strategy with new business team as well as participate in presentation(s)
Required Skills
  • 5 years of Analytics experience using a broad variety of analytical tools, preferably in a Media environment
  • Microsoft SQL (including knowledge of writing stored procedures and queries) and expert knowledge of Excel,
  • Experience with PowerPoint
  • Strong problem structuring and solving skills – including data structuring, quantitative reasoning and implications development.
  • Ability to aggregate a variety of different research sources into a cohesive direction
  • Ability to integrate offline and online data into a unified story
  • Ability to speak to offline and online research and analytics in our new business efforts
Additional Experience
  • Knowledge of analytics tools and data mining such as Toad, Google Analytics and Adobe Site Catalyst, R, Rapid Miner
  • Experience with Visualization Tools such as Tableau, Qlikview and Domo
  • Knowledge of STRATA, CoreMedia Direct (Including working knowledge of backend database structure), IMS, GFK MediaMark, PowerPoint, Nielsen AdViews & Netratings
  • 1 year managing a team
Please send resume, cover letter and salary history to jobs@intermedia-advertising.com.
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InterMedia Advertising

InterMedia Advertising® Shoots Another Round for Rosland Capital

Rosland Capital

We’ve just completed our fifth round of work in our ever-popular Rosland Capital campaign starring William Devane.

On the first day we shot two spots. The first was at a grand, columned building near the USC campus, where Mr Devane pauses while marching up the steps and shares his concern about our ever-growing national debt. Then we returned to Calabasas Country Club, site of part of our 2014 shoot, for a spot focused on saving for your retirement with a gold and silver IRA from Rosland Capital. We brought in a water truck to produce the effect of rain falling to underpin Mr Devane’s message about the importance of being prepared for whatever may come.

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InterMedia Advertising

ER Magazine: Labor of Love

Article by Rick Petry
Originally published in the July / August 2015 issue of ER Magazine
–the official publication of the Electronic Retailing Association


article… This kind of certainty isn’t always a mainstay for intergenerational family work alliances. “I went to school for business management and wanted to work in the fashion industry,” reveals Lindsay Fontaine, vice president and associate media director at Woodland Hills, Calif.-based direct response powerhouse InterMedia Group. Lindsay is the daughter of InterMedia president and CEO Robert Yallen, who had hoped his child would one day carry on a family tradition that he began with his father, Sydney Yallen. “I grew up an only child and always wanted to be in business with my dad,” he says. “We had a very tight relationship, and I would sit around the dinner table as a kid and actually listen to him as he talked about his pioneering days in the media industry.”

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InterMedia Advertising

InterMedia Advertising® Ices Iceland Health Account–Agency Is Charged With Launching Company’s New Axial Rx™ Natural Joint Health Formula

Axial Rx

InterMedia Advertising® has iced a deal with Iceland Health to launch the company’s new Axial Rx™ joint health formula. As the new agency of record for Axial Rx™, InterMedia will handle creative, media planning and buying, and overall account stewardship for the brand.

“We selected InterMedia because of its long and successful history in launching and growing health supplements,” said Forrest Haag, Brand Manager for Axial Rx™. “With InterMedia’s years and breadth of expertise, this puts us on the fast track to get Axial Rx™ into the hands of consumers nationwide.”

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