In June we were delighted to shoot once again with one of America’s favorite actors, Mr. William Devane, for the 6th year of our popular campaign for leading gold and silver company Rosland Capital.
Los Angeles, California – February 1, 2017 – InterMedia Advertising, the Direct Response Leader, announces the appointment of Charles Dethloff in the role of New Business Development Manager.
In his new position at the Woodland Hills agency, Dethloff will be a key component in expanding InterMedia’s client base, driving introductions and meetings with potential clients, and acting as InterMedia’s first point of contact.
Charles has an impressive background in sales, business development, and strategic marketing. He comes to InterMedia from his previous role as Director of Sales at Replay XD. There, he focused on identifying key sales markets, analyzed market strategies, developed and negotiated contracts and was instrumental in the growth of the company.
We’ve just completed our fifth round of work in our ever-popular Rosland Capital campaign starring William Devane.
On the first day we shot two spots. The first was at a grand, columned building near the USC campus, where Mr Devane pauses while marching up the steps and shares his concern about our ever-growing national debt. Then we returned to Calabasas Country Club, site of part of our 2014 shoot, for a spot focused on saving for your retirement with a gold and silver IRA from Rosland Capital. We brought in a water truck to produce the effect of rain falling to underpin Mr Devane’s message about the importance of being prepared for whatever may come.
… This kind of certainty isn’t always a mainstay for intergenerational family work alliances. “I went to school for business management and wanted to work in the fashion industry,” reveals Lindsay Fontaine, vice president and associate media director at Woodland Hills, Calif.-based direct response powerhouse InterMedia Group. Lindsay is the daughter of InterMedia president and CEO Robert Yallen, who had hoped his child would one day carry on a family tradition that he began with his father, Sydney Yallen. “I grew up an only child and always wanted to be in business with my dad,” he says. “We had a very tight relationship, and I would sit around the dinner table as a kid and actually listen to him as he talked about his pioneering days in the media industry.”