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Posts by InterMedia Advertising

InterMedia Advertising

InterMedia Insights 4.11.2016

Change the Radio Channel

Hot Media Trends for April 11, 2016

  • NBCUniversal and Vox Media announce Concert, a partnership offering digital advertising in high-quality content, data targeting and a large, fraud-free audience that the entity says results in performance that’s 12 times what the average banner ad delivers. The partnership follows NBCU’s $200 million investment last year in Vox, whose digital properties reach 170 million affluent and educated young adults in the coveted millennial generation. (Read More on Response Magazine)
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InterMedia Advertising

InterMedia Insights 4.4.2016

InterMedia Insights

Hot Media Trends for April 4, 2016

  • The Federal Trade Commission plans to explore consumer protection issues raised by new technologies, including “smart TVs,” the agency announced this week. “In 2016, virtually all television delivery systems — smart TVs, streaming devices, game consoles, apps, and even old-fashioned set-top boxes — track consumers’ viewing habits, and sometimes in new and unexpected ways,” the FTC stated Thursday on its Web site. Smart TV manufacturer Vizio is currently facing a federal lawsuit for allegedly sharing information about people’s viewing histories with ad tech companies and data brokers. That lawsuit came shortly after ProPublica reported that Vizio tracks television viewers by default, and then shares data with companies that send targeted ads to people’s phones, tablets and other devices. (Read More on MediaPost)
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InterMedia Advertising

InterMedia Advertising® Shoots Another Round for Rosland Capital

Rosland Capital

We’ve just completed our fifth round of work in our ever-popular Rosland Capital campaign starring William Devane.

On the first day we shot two spots. The first was at a grand, columned building near the USC campus, where Mr Devane pauses while marching up the steps and shares his concern about our ever-growing national debt. Then we returned to Calabasas Country Club, site of part of our 2014 shoot, for a spot focused on saving for your retirement with a gold and silver IRA from Rosland Capital. We brought in a water truck to produce the effect of rain falling to underpin Mr Devane’s message about the importance of being prepared for whatever may come.

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InterMedia Advertising

ER Magazine: Labor of Love

Article by Rick Petry
Originally published in the July / August 2015 issue of ER Magazine
–the official publication of the Electronic Retailing Association


article… This kind of certainty isn’t always a mainstay for intergenerational family work alliances. “I went to school for business management and wanted to work in the fashion industry,” reveals Lindsay Fontaine, vice president and associate media director at Woodland Hills, Calif.-based direct response powerhouse InterMedia Group. Lindsay is the daughter of InterMedia president and CEO Robert Yallen, who had hoped his child would one day carry on a family tradition that he began with his father, Sydney Yallen. “I grew up an only child and always wanted to be in business with my dad,” he says. “We had a very tight relationship, and I would sit around the dinner table as a kid and actually listen to him as he talked about his pioneering days in the media industry.”

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InterMedia Advertising

InterMedia Advertising® Ices Iceland Health Account–Agency Is Charged With Launching Company’s New Axial Rx™ Natural Joint Health Formula

Axial Rx

InterMedia Advertising® has iced a deal with Iceland Health to launch the company’s new Axial Rx™ joint health formula. As the new agency of record for Axial Rx™, InterMedia will handle creative, media planning and buying, and overall account stewardship for the brand.

“We selected InterMedia because of its long and successful history in launching and growing health supplements,” said Forrest Haag, Brand Manager for Axial Rx™. “With InterMedia’s years and breadth of expertise, this puts us on the fast track to get Axial Rx™ into the hands of consumers nationwide.”

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InterMedia Advertising

InterMedia Advertising® Shoots New Round of Rosland Capital Commercials

Rosland Capital

We just finished filming a new round of five TV commercials for Rosland Capital starring William Devane and it couldn’t have gone better! Yeah, it would have been nice to have shot the commercials in weather less than 100 degrees but we made it through and the footage looks great!

On the first day we tackled two spots. The first was at the Calabasas Country Club where the focus was on saving for your retirement with a gold and silver IRA from Rosland Capital. There, William Devane got to show off his better than average golf swing and made us all look like amateurs. The second commercial was shot in a small neighborhood in Calabasas with a focus on inflation, entitled Lemonade.

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