In June we were delighted to shoot once again with one of America’s favorite actors, Mr. William Devane, for the 6th year of our popular campaign for leading gold and silver company Rosland Capital.
InterMedia believes that integrating our advertising campaigns with modern marketing opportunities provides clients with synergistic results that are better together than either approach individually. We work with clients to build strategies that build on the fundamentals of direct response, while taking advantage of the reach of social media. We embarked on this series, “Get Your Digital House in Order,” to educate readers on these opportunities and discuss ways to incorporate them into marketing campaigns. This post highlights the use of Facebook advertising.
Webinars are the perfect vehicle to tell a longer story than what you can deliver in a 30 second TV commercial. Today, webinars stand as the number one lead generation tool for many companies. When marketed properly, you are able to find potential customers that “raise their hand” to say they are interested in your product or service.
In this ever-changing digital age, InterMedia advises clients that the most effective campaigns are often those which have strong digital strategies in place before going big with broadcast. The synergy between the two creates stronger results than either one individually, because prospective customers feel like they are seeing the company’s name everywhere they look. This post will highlight the use of AdWords campaigns, and their use in building your digital strategy.