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Articles

Nick Cavarra

Get Your Digital House In Order – Part 5 – Leveraging LinkedIn

Leveraging LinkedIn

Leveraging LinkedIn

When your business needs to initiate major advertising campaigns, InterMedia® has the proprietary media networks, clout and relationships to deliver maximum reach, effectiveness and ROI for your marketing dollar. We also believe that clients should ramp up their digital marketing efforts to support and dovetail with any traditional media strategies. Our series, “Get Your Digital House in Order,” educates readers on social media marketing. Previous installments focused on email marketingGoogle AdWords campaigns, and Facebook advertising. This post highlights the use of LinkedIn networking and advertising.

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Nick Cavarra

Get Your Digital House In Order – Part 4 – Facebook Advertising

Facebook Advertising

Facebook Advertising

InterMedia believes that integrating our advertising campaigns with modern marketing opportunities provides clients with synergistic results that are better together than either approach individually. We work with clients to build strategies that build on the fundamentals of direct response, while taking advantage of the reach of social media. We embarked on this series, “Get Your Digital House in Order,” to educate readers on these opportunities and discuss ways to incorporate them into marketing campaigns. This post highlights the use of Facebook advertising.

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Nick Cavarra

Get Your Digital House In Order – Part 3 – Webinars

Webinars

Webinars – A Great Way to Intrigue Prospects in A Non-Sales Environment

Webinars are the perfect vehicle to tell a longer story than what you can deliver in a 30 second TV commercial. Today, webinars stand as the number one lead generation tool for many companies. When marketed properly, you are able to find potential customers that “raise their hand” to say they are interested in your product or service.

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Nick Cavarra

Google AdWords Campaigns – Get Your Digital House In Order Part 2

Google Adwords

In this ever-changing digital age, InterMedia advises clients that the most effective campaigns are often those which have strong digital strategies in place before going big with broadcast. The synergy between the two creates stronger results than either one individually, because prospective customers feel like they are seeing the company’s name everywhere they look. This post will highlight the use of AdWords campaigns, and their use in building your digital strategy. 

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Nick Cavarra

Marketing Math

Marketing Math

How to Back Into a Budget for Advertising

We have all heard the quote from John Wannamaker regarding advertising, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  However, when your begin to understand that advertising is an investment instead of cost item in your profit and loss statement, you can create a simple formula to determine exactly how much you should be investing in advertising and how much of a return you can expect from that investment.

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Nick Cavarra

Get Your Digital House In Order – Part 1

Get Your Digital House In Order Email

Here at InterMedia, we negotiate over $600M in media dollars annually.  That’s a lot of traditional broadcast buying of TV, radio and print.  When it comes to TV, there is simply no other medium that can provide such a broad reach for awareness of your company, product or brand.  That being said, before you ever use a broadcast medium, you must ensure you have your “digital house in order” so you can continue to communicate with potential customers who see your broadcast advertising.  Customers are rarely ready to purchase from you today and will need additional communication along their journey toward purchase. In this series, we’ll outline effective digital strategies and tactics crucial to augment and support any broadcast campaign.  This post will highlight the role of email marketing.

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