Jul 13, 2017
In June we were delighted to shoot once again with one of America’s favorite actors, Mr. William Devane, for the 6th year of our popular campaign for leading gold and silver company Rosland Capital.
Sep 6, 2016
When your business needs to initiate major advertising campaigns, InterMedia® has the proprietary media networks, clout and relationships to deliver maximum reach, effectiveness and ROI for your marketing dollar. We also believe that clients should ramp up their digital marketing efforts to support and dovetail with any traditional media strategies. Our series, “Get Your Digital House in Order,” educates readers on social media marketing. Previous installments focused on email marketing, Google AdWords campaigns, and Facebook advertising. This post highlights the use of LinkedIn networking and advertising.
Aug 31, 2016
InterMedia believes that integrating our advertising campaigns with modern marketing opportunities provides clients with synergistic results that are better together than either approach individually. We work with clients to build strategies that build on the fundamentals of direct response, while taking advantage of the reach of social media. We embarked on this series, “Get Your Digital House in Order,” to educate readers on these opportunities and discuss ways to incorporate them into marketing campaigns. This post highlights the use of Facebook advertising.
Aug 15, 2016
Webinars are the perfect vehicle to tell a longer story than what you can deliver in a 30 second TV commercial. Today, webinars stand as the number one lead generation tool for many companies. When marketed properly, you are able to find potential customers that “raise their hand” to say they are interested in your product or service.
Jul 22, 2016
In this ever-changing digital age, InterMedia advises clients that the most effective campaigns are often those which have strong digital strategies in place before going big with broadcast. The synergy between the two creates stronger results than either one individually, because prospective customers feel like they are seeing the company’s name everywhere they look. This post will highlight the use of AdWords campaigns, and their use in building your digital strategy.
Jul 11, 2016
We have all heard the quote from John Wannamaker regarding advertising, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” However, when your begin to understand that advertising is an investment instead of cost item in your profit and loss statement, you can create a simple formula to determine exactly how much you should be investing in advertising and how much of a return you can expect from that investment.