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InterMedia Insights

InterMedia Advertising

InterMedia Insights 4.25.2016

85 Cents of Every Dollar Spent

Hot Media Trends for April 25, 2016

  • National advertising commercial loads fell slightly at three network groups during March as overall national TV ad loads remain stable. 21st Century Fox, Scripps Networks, Time Warner and Viacom witnessed slight overall declines to their networks in March versus the same month a year ago, according to Pivotal Research Group. Fox’s broadcast network ratings were down with cable channels FX and FXX showing stable viewership. Fox News nearly doubled its viewership, due to heightened interest this political season. Scripps Networks, HGTV was generally up, offsetting “reduced ad loads leading to slightly total inventory gains.” Food Network had softer ratings with slightly higher commercial loads. Time Warner’s, TBS was down with ratings and ad loads. Stable ratings were found at TNT and truTV with ad loads falling. CNN witnessed higher viewership from political interest and had more commercial activity per hour. Viacom went lower overall but its networks tallied the highest commercial glut of any TV network group. Commercial loads and ratings were down slightly at MTV. TV Land and Spike were down more in ratings and commercial loads. VH1 and Nick-at-Nite had a positive picture — up in ratings and down in commercial loads. Both Viacom and Turner executives expressed a desire to cut back on advertising on some of its networks. (Read More on MediaPost)
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InterMedia Advertising

InterMedia Insights 4.18.2016

The NBA

Hot Media Trends for April 18, 2016

  • National TV advertising revenue for the just completed 2015-2016 NBA regular season witnessed sharp growth over the previous year. Marketers spent $487.8 million in national TV advertising from mid-October to mid-April, according to iSpot.tv. This compares to $329.8 million for the 2014-2015 season. For the just completed season, there were 41,969 national airings of TV commercials, 3,189 individual TV commercials, and 1,065 brands on ABC,TNT, ESPN, ESPN2 and NBA TV. Biggest NBA advertisers this year: State Farm, Samsung Mobile, Taco Bell, Kia Motors, Geico, Verizon, the NBA, Columbia Pictures, Toyota, and American Express, Three biggest categories — automotive, $57.9 million; movie studios, $36.4 million; fast food restaurants, $35.9 million; insurance, $29.7 million; and telecommunications, $16.6 million. (Read More on MediaPost)
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InterMedia Advertising

InterMedia Insights 4.11.2016

Change the Radio Channel

Hot Media Trends for April 11, 2016

  • NBCUniversal and Vox Media announce Concert, a partnership offering digital advertising in high-quality content, data targeting and a large, fraud-free audience that the entity says results in performance that’s 12 times what the average banner ad delivers. The partnership follows NBCU’s $200 million investment last year in Vox, whose digital properties reach 170 million affluent and educated young adults in the coveted millennial generation. (Read More on Response Magazine)
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InterMedia Advertising

InterMedia Insights 4.4.2016

InterMedia Insights

Hot Media Trends for April 4, 2016

  • The Federal Trade Commission plans to explore consumer protection issues raised by new technologies, including “smart TVs,” the agency announced this week. “In 2016, virtually all television delivery systems — smart TVs, streaming devices, game consoles, apps, and even old-fashioned set-top boxes — track consumers’ viewing habits, and sometimes in new and unexpected ways,” the FTC stated Thursday on its Web site. Smart TV manufacturer Vizio is currently facing a federal lawsuit for allegedly sharing information about people’s viewing histories with ad tech companies and data brokers. That lawsuit came shortly after ProPublica reported that Vizio tracks television viewers by default, and then shares data with companies that send targeted ads to people’s phones, tablets and other devices. (Read More on MediaPost)
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