Press Releases

InterMedia Advertising and InterMedia Entertainment Announce George Foreman as Brand Ambassador for Choice Home Warranty

Los Angeles – (November 9, 2018) – InterMedia Advertising® and InterMedia Entertainment® (InterMedia) are pleased to announce retired boxer and two-time World Heavyweight Champion George Foreman, and his family, as the brand ambassadors for Choice Home Warranty, premier provider of home warranties for repair or replacement of home major systems and appliances in the United States.

“George Foreman is one of the most beloved and successful spokespersons in the history of direct response advertising. With his big, beautiful family and his reputation as its defender, both in and out of the ring, he is a natural ambassador for Choice’s message about protecting your home and family with a home warranty,” said Robert Yallen, President and CEO of InterMedia Advertising.

“It is with great pleasure that we announce today our brand partnership with George Foreman and his family. George will be a fantastic spokesperson for our line of home and appliance warranty programs, and we look forward to many years of a successful brand partnership with a man so widely respected and admired”, said Victor Mandalawi, Founder and President of Choice Home Warranty.
“I’m happy to have Choice Home Warranty in my family’s corner,” says George Foreman. “Paying for unexpected appliance repairs is like a punch in the gut, and when it comes to home warranties, you can’t lose with a heavyweight like Choice Home Warranty.”

According to Hunington Sachs, Esq., Vice President of Business & Legal Affairs for InterMedia Entertainment and InterMedia Advertising, George Foreman, his wife Mary Joan, his son George “Red” Foreman V, and daughter Natalie Foreman, will be featured in television, radio, online, social media, and print media advertising campaigns. “George Foreman is liked by millions of people, and we are pleased that he has chosen to leverage that trust on behalf of such a reliable company as Choice Home Warranty,” says Sachs. “Our goal, as always, is to form long-term brand partnerships on behalf of our advertising clients with spokespersons who have a natural and organic connection to the product. George Foreman and his family are policyholders with Choice Home Warranty and will be able to speak from experience about the valuable protection Choice’s policies provide. George is a man of integrity and strength, and we believe potential customers will respond well to his endorsement of the warranties and service provided by Choice Home Warranty.”
Please contact Stacy Kalutskiy, Marketing Coordinator, at 818-577-1528, skalutskiy@im.agency

About InterMedia Entertainment®

InterMedia Entertainment’s formula for success is deep entertainment industry relationships, plus expert knowledge, and its proprietary research tool the DR Star Index® equals maximum entertainment marketing ROI. It offers celebrity deal-making services to a range of businesses, including new marketers, companies with existing campaigns that need renewed creative, and other advertising and marketing entities. InterMedia has executed campaigns with such leading entertainment figures as Holly Robinson Peete and Rodney Peete, Jimmy Johnson, Larry King, William Devane, Steve Garvey, Gabby Reece, Bob Vila, Joey Fatone, Shannen Doherty, Chuck Woolery, Joe Theismann, and Joan Lunden. The Company has offices in Los Angeles and New York City. For more information, go to http://www.intermediaentertainment.com

About InterMedia Advertising®

InterMedia annually places over $600+ million in media and remains true to our founder’s guiding principles. Our cutting-edge, propriety resources included targeted media networks, exceptional analytic and reporting
tools, and a state-of-the-art production facility. These, combined with our service-first mindset, have positioned InterMedia at the top of the direct response industry. For more information, go to http://www.im.agency
# # #
Hunington Sachs, Esq.
InterMedia Entertainment
and InterMedia Advertising

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InterMedia Advertising


Charles Dethloff

Los Angeles, California – February 1, 2017 – InterMedia Advertising, the Direct Response Leader, announces the appointment of Charles Dethloff in the role of New Business Development Manager.

In his new position at the Woodland Hills agency, Dethloff will be a key component in expanding InterMedia’s client base, driving introductions and meetings with potential clients, and acting as InterMedia’s first point of contact.

Charles has an impressive background in sales, business development, and strategic marketing. He comes to InterMedia from his previous role as Director of Sales at Replay XD. There, he focused on identifying key sales markets, analyzed market strategies, developed and negotiated contracts and was instrumental in the growth of the company.

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InterMedia Advertising® Ices Iceland Health Account–Agency Is Charged With Launching Company’s New Axial Rx™ Natural Joint Health Formula

Axial Rx

InterMedia Advertising® has iced a deal with Iceland Health to launch the company’s new Axial Rx™ joint health formula. As the new agency of record for Axial Rx™, InterMedia will handle creative, media planning and buying, and overall account stewardship for the brand.

“We selected InterMedia because of its long and successful history in launching and growing health supplements,” said Forrest Haag, Brand Manager for Axial Rx™. “With InterMedia’s years and breadth of expertise, this puts us on the fast track to get Axial Rx™ into the hands of consumers nationwide.”

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Everybody Loves Betty White! Golden Girl Tops InterMedia Entertainment™ Q2 2014 IME Star Index™ Rankings

Betty White

Forget the glamour girls–Betty White has all of them beat! By taking the top slot in the Q2 2014 IME Star Index™, Betty showed that age can indeed stand before beauty.

The top women following her on the list were Sandra Bullock, Jennifer Aniston and Jennifer Lopez.

“Betty White’s staying power is a marvel of the entertainment business; she has proven herself to be a highly-effective celebrity spokesperson—one whose sense of humor and disarming charm seem to only strengthen her trustworthiness and influence with people of both genders and all ages,“ says Rob Levy, President of InterMedia Entertainment™.

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Sandra Bullock Rockets to Number 1 in InterMedia Entertainment™ Q1 2014 IME Star Index™ Rankings

Sandra Bullock | IME Star Index

Clearly, Sandra Bullock is on top of the world following her critically-acclaimed performance in Gravity, the box office smash that just won seven Oscars.

Bullock now also ranks as Hollywood’s highest-paid actress, but that’s not the only list that the versatile actress now heads; in the latest IME Star Index™, Bullock rocketed to the top overall ranking on the list, which measures the direct response marketability of celebrities across a wide berth of advertising categories.

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Gabrielle Reece, Volleyball and Fitness Icon, Services Deal with KOWA’s NutriDiet® in Association with InterMedia Entertainment™

Gabrielle Reece for NutriDiet

Few women today personify that classic robust, wholesome, athletic beauty that bespeaks a healthy lifestyle more than pro volleyball and fitness icon Gabrielle Reece — and thanks to a collaboration with InterMedia Entertainment™, she will soon be seen nationwide as the new spokesperson for NutriDiet® dietary supplement.

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