InterMedia Insights 5.2.2016

Obama Drops the Mike

Hot Media Trends for May 2, 2016

  • Google is experimenting with a new feature that allows marketers, media companies, politicians and other organizations publish content directly to Google and have it appear instantly in search results. The search giant said it began testing the feature in January and has since opened it up to a range of small businesses, media companies and political candidates. Fox News has worked with Google to post content related to political debates, for example, while People.com published posts related to the Oscars in February. Earlier this week, HBO published “news” articles related to fictitious characters in its popular show “Silicon Valley” to promote the season 3 premiere. Google has built a Web-based interface through which posts can be formatted and uploaded directly to its systems. The posts can be up to 14,400 characters in length and can include links and up to 10 images or videos. The pages also include options to share them via Twitter, Facebook or email. Google’s tests of the new posting tool comes at a time when media companies, marketers and organizations of all types are increasingly distributing content by publishing directly to major online platforms, instead of driving users back to their own websites and properties. (Read More on Wall Street Journal)

  • Radio has been facing competition from more relentless sources than at any time in its nearly 100-year history, it may be interesting to learn that the medium continues to exhibit solid momentum. Almost one in five current listeners report spending more time tuned to AM/FM this year than last, according to Jacobs Media’s TechSurvey 12. Most of radio’s new competitors are jockeying for better headspace in the car and with good reason—half of the survey’s participants say all or most of their AM/FM radio listening takes place in a car. (Read More on Inside Radio)


  • After slowly testing more interactive ads in recent months, Snapchat is open for ecommerce. Lancome and Target started running shoppable ads within Cosmopolitan’s Discover channel—the hub of the app where media brands publish daily stories. While creative on Snapchat is still relatively limited—ads, just like content, are capped at 10 seconds—Snapchat has experimented over the past few months with similar ads that ask consumers to ‘swipe up” for more content. (Read more on Adweek)


  • Movie studio DreamWorks Animation has agreed to be bought by NBCUniversal for $3.8 billion, confirming earlier reports. The studio will become part of the Universal Filmed Entertainment Group, which includes Universal Pictures, Fandango, and NBCUniversal Brand Development. The all-cash deal will give $41 in cash for each share of DreamWorks Animation stock. The transaction is expected to close by the end of 2016, subject to federal antitrust considerations. DreamWorks stock was up a big 25% in early Thursday trading to $40. (Read more on Media Post)


  • Rovi, the digital entertainment guide provider, said it would buy TiVo, the digital video recording technology company, for $1.1 billion in cash and stock. The deal had been rumored for some weeks. Mid-day trading of TiVo stock was up 5.7% to $9.96. Rovi’s stock is up 5.5% to $18.30 in mid-day trading. Rovi’s price for TiVo is around 40% premium over TiVo stock in late March, when news of the deal surfaced. Rovi and TiVo will not only seek to combine TiVo’s traditional television and on-demand content with Rovi’s guides but look to strengthen new data-based metrics efforts (Read more on Media Post)

This and That…

President Obama’s best jokes from the White House Correspondents’ Dinner

President Obama took the podium for the last time as president at the White House Correspondents’ Dinner. And he let the jokes and pointed critiques fly, as most guessed he would. Though he saved the Trump jokes for last, he hit hard at everyone before quite literally dropping the mic. Here are his best jokes from the night. (Read the article on USA TODAY)

After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets

Isn’t always easy to pair up the suits of the marketing world with those freewheeling kids that make the buzziest videos in the digisphere. The two sides—and more importantly, their respective brands—must have chemistry. So last July at VidCon, the annual digital video conference held in Anaheim, Calif., YouTube set up a “speed dating” event, hoping to play matchmaker between advertisers and creators. Among the talent mingling with marketers was Rachel Levin, a rising beauty vlogger who immediately hit it off with the people behind the anti-smoking initiative Truth. (Read more on Adweek.com)

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