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Nick Cavarra

InterMedia Insights 7.18.2016

PokeMon Go

Hot Media Trends for July 18, 2016

  • Real-time consumer data provider Neustar and Dish Media Sales have formed an addressable TV targeting and measurement partnership. The partnership with Neustar adds to Dish’s consumer profiles, giving marketers more granular options in targeting Dish’s nearly 8 million U.S. addressable TV homes. The companies say it allows brands to reduce “wasted media spending” and to measure the overall effectiveness of marketing activities. With Neustar and Dish, advertisers can build addressable TV audiences based on their own customer relationship management data (CRM), a partner’s or third-party data. (Read More on MediaPost)
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Nick Cavarra

InterMedia Insights 7.11.2016

Intermedia Insights 7-11-2016

Hot Media Trends for July 11, 2016

  • New research says viewing on a conventional TV set trumps viewing on computers, smartphones, and tablets for ad attentiveness and recall. The study, commissioned by the Nielsen-funded Council for Research Excellence, used independent researcher Hub Entertainment Research to measure how people watched the same five shows – “Bones,” “Family Guy,” “The Big Bang Theory,” “Survivor,” and “Family Feud” including identical ad loads on TV, computers, smartphones, and tablets. The findings : 62% of TV-viewing respondents were able to recall half or more of the advertisers, vs. only 47% for tablets, 46% for smartphones, and 45% for computers. On a 10-point scale, 29% of respondents rated TV in the “8-10” range, vs. 23% for smartphones, 20% for computers, and 17% for tablets. The findings suggest that the experiential differences are due to two primary factors: the size of the screen that consumers were watching, and the role multitasking plays when watching TV content on each platform. (Read More on Response Magazine)
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Nick Cavarra

Marketing Math

Marketing Math

How to Back Into a Budget for Advertising

We have all heard the quote from John Wannamaker regarding advertising, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  However, when your begin to understand that advertising is an investment instead of cost item in your profit and loss statement, you can create a simple formula to determine exactly how much you should be investing in advertising and how much of a return you can expect from that investment.

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Nick Cavarra

InterMedia Insights 7.5.2016

Rio 2016

Hot Media Trends for July 5, 2016

  • Programmatic TV spending will be more than double what it was a year ago but will continue to represent a tiny portion of overall spending for the next few years. Estimates are that programmatic TV – automated TV advertising software spending of live TV on cable, satellite, telco platforms will grow 127.8% to $710 million this year, according to eMarketer. That number will more than double in 2017 to $2.16 billion, and will do the same to $4.43 billion in 2018. Programmatic TV, however, will have just a 1% share of all TV spending this year, growing to 3% next year, and 6% in 2018. Programmatic TV lags behind all programmatic digital video spending, which will reach $5.51 billion this year (versus $2.99 billion in 2015) and $7.62 billion in 2017. (Read More on MediaPost)
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Nick Cavarra

InterMedia Insights 6.27.2016

eMarketer_US_TV_adspending

Hot Media Trends for June 27, 2016

  • On the eve of 2016-17 upfront network TV negotiations, demand in the U.S. ad marketplace continues to expand for all media according to May results of the monthly U.S. Ad Market Tracker. The tracker an index derived from actual media buys processed by the majority of big agency holding companies compiled by Standard Media Index and published by MediaPost turned in its best May ever, posting an index of 220. That’s a 22-point gain over April and a 17-point gain over May 2015. Total media spending among the agencies it tracks rose 8% in May vs. the same month a year ago. Digital continued to be the fastest-rising of the major media, growing 15% over May 2015. Print media, including newspapers (-8%) and magazines (-2%), continued to erode in spending, while TV ad expenditures expanded 4%. (Read More on MediaPost)
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Nick Cavarra

InterMedia Insights 6.20.2016

OmniChannel InterMedia Advertising

Hot Media Trends for June 20, 2016

  • U.S. internet ad revenues reached a new high of $15.9 billion in the first quarter of 2016, up from $13.2 billion in the year-ago quarter, according to a study from the IAB and conducted by Pricewaterhouse Coopers US. The 21% year-over-year first-quarter jump represents the sharpest spike in four years. David Doty, EVP at IAB says this first quarter lays the foundation for what could be the biggest year yet for digital ad spending, and PwC predicts spend estimates in entertainment and media in the U.S. will hit $720 billion by 2020 – up from $603 billion in 2015. Globally, PwC estimates to entertainment and media worldwide revenue to rise at a compound annual growth rate of 4.4% during the next five years – from $1.7 trillion in 2015 to $2.1 trillion in 2020. (Read More on Response Magazine)
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