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InterMedia Advertising

InterMedia Insights 8.1.2016

Google Adweek Article

Hot Media Trends for August 1, 2016

  • Google is bringing its team of tech offerings to the 2016 Olympics this month in hopes of winning part of the online action. Just in time for the summer games, which officially begin on Friday, Google is sending 15 of its YouTube stars to livestream various parts of the games and other events across host city Rio de Janeiro. Among them will be YouTube stars Liza Koshy, Brodie Smith, Ben Brown, Caeli, Chloe Morello and Felipe Castanhari. Along with the Creators (as YouTube calls its content creators) the online giant is also deploying “Google Trekker” operators to capture 360-degree footage from inside Rio’s Olympic Park that will help those who can’t make it to Brazil get a street-view look via Google Maps at what it’s like on the ground. (Read More on ADWEEK)

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InterMedia Advertising

InterMedia Insights 7.25.2016

Hot Media Trends for July 25, 2016

  • This year’s broadcast national TV upfront ad sales will tally around $8.75 billion, a 4.7 percent increase from last year, according to early data from media consulting firm Media Dynamics. On the cable side, upfront sales reached $9.86 billion, up 4.3 percent from 2015. (Read More on ADWEEK)
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InterMedia Advertising

Google AdWords Campaigns – Get Your Digital House In Order Part 2

Google Adwords

In this ever-changing digital age, InterMedia advises clients that the most effective campaigns are often those which have strong digital strategies in place before going big with broadcast. The synergy between the two creates stronger results than either one individually, because prospective customers feel like they are seeing the company’s name everywhere they look. This post will highlight the use of AdWords campaigns, and their use in building your digital strategy. 

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InterMedia Advertising

InterMedia Insights 7.18.2016

PokeMon Go

Hot Media Trends for July 18, 2016

  • Real-time consumer data provider Neustar and Dish Media Sales have formed an addressable TV targeting and measurement partnership. The partnership with Neustar adds to Dish’s consumer profiles, giving marketers more granular options in targeting Dish’s nearly 8 million U.S. addressable TV homes. The companies say it allows brands to reduce “wasted media spending” and to measure the overall effectiveness of marketing activities. With Neustar and Dish, advertisers can build addressable TV audiences based on their own customer relationship management data (CRM), a partner’s or third-party data. (Read More on MediaPost)
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InterMedia Advertising

InterMedia Insights 7.11.2016

Intermedia Insights 7-11-2016

Hot Media Trends for July 11, 2016

  • New research says viewing on a conventional TV set trumps viewing on computers, smartphones, and tablets for ad attentiveness and recall. The study, commissioned by the Nielsen-funded Council for Research Excellence, used independent researcher Hub Entertainment Research to measure how people watched the same five shows – “Bones,” “Family Guy,” “The Big Bang Theory,” “Survivor,” and “Family Feud” including identical ad loads on TV, computers, smartphones, and tablets. The findings : 62% of TV-viewing respondents were able to recall half or more of the advertisers, vs. only 47% for tablets, 46% for smartphones, and 45% for computers. On a 10-point scale, 29% of respondents rated TV in the “8-10” range, vs. 23% for smartphones, 20% for computers, and 17% for tablets. The findings suggest that the experiential differences are due to two primary factors: the size of the screen that consumers were watching, and the role multitasking plays when watching TV content on each platform. (Read More on Response Magazine)
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InterMedia Advertising

Marketing Math

Marketing Math

How to Back Into a Budget for Advertising

We have all heard the quote from John Wannamaker regarding advertising, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  However, when your begin to understand that advertising is an investment instead of cost item in your profit and loss statement, you can create a simple formula to determine exactly how much you should be investing in advertising and how much of a return you can expect from that investment.

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