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InterMedia Advertising

Marketing Math

Marketing Math

How to Back Into a Budget for Advertising

We have all heard the quote from John Wannamaker regarding advertising, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  However, when your begin to understand that advertising is an investment instead of cost item in your profit and loss statement, you can create a simple formula to determine exactly how much you should be investing in advertising and how much of a return you can expect from that investment.

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InterMedia Advertising

InterMedia Insights 7.5.2016

Rio 2016

Hot Media Trends for July 5, 2016

  • Programmatic TV spending will be more than double what it was a year ago but will continue to represent a tiny portion of overall spending for the next few years. Estimates are that programmatic TV – automated TV advertising software spending of live TV on cable, satellite, telco platforms will grow 127.8% to $710 million this year, according to eMarketer. That number will more than double in 2017 to $2.16 billion, and will do the same to $4.43 billion in 2018. Programmatic TV, however, will have just a 1% share of all TV spending this year, growing to 3% next year, and 6% in 2018. Programmatic TV lags behind all programmatic digital video spending, which will reach $5.51 billion this year (versus $2.99 billion in 2015) and $7.62 billion in 2017. (Read More on MediaPost)
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InterMedia Advertising

InterMedia Insights 6.27.2016

eMarketer_US_TV_adspending

Hot Media Trends for June 27, 2016

  • On the eve of 2016-17 upfront network TV negotiations, demand in the U.S. ad marketplace continues to expand for all media according to May results of the monthly U.S. Ad Market Tracker. The tracker an index derived from actual media buys processed by the majority of big agency holding companies compiled by Standard Media Index and published by MediaPost turned in its best May ever, posting an index of 220. That’s a 22-point gain over April and a 17-point gain over May 2015. Total media spending among the agencies it tracks rose 8% in May vs. the same month a year ago. Digital continued to be the fastest-rising of the major media, growing 15% over May 2015. Print media, including newspapers (-8%) and magazines (-2%), continued to erode in spending, while TV ad expenditures expanded 4%. (Read More on MediaPost)
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InterMedia Advertising

InterMedia Insights 6.20.2016

OmniChannel InterMedia Advertising

Hot Media Trends for June 20, 2016

  • U.S. internet ad revenues reached a new high of $15.9 billion in the first quarter of 2016, up from $13.2 billion in the year-ago quarter, according to a study from the IAB and conducted by Pricewaterhouse Coopers US. The 21% year-over-year first-quarter jump represents the sharpest spike in four years. David Doty, EVP at IAB says this first quarter lays the foundation for what could be the biggest year yet for digital ad spending, and PwC predicts spend estimates in entertainment and media in the U.S. will hit $720 billion by 2020 – up from $603 billion in 2015. Globally, PwC estimates to entertainment and media worldwide revenue to rise at a compound annual growth rate of 4.4% during the next five years – from $1.7 trillion in 2015 to $2.1 trillion in 2020. (Read More on Response Magazine)
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InterMedia Advertising

Get Your Digital House In Order – Part 1

Get Your Digital House In Order Email

Here at InterMedia, we negotiate over $600M in media dollars annually.  That’s a lot of traditional broadcast buying of TV, radio and print.  When it comes to TV, there is simply no other medium that can provide such a broad reach for awareness of your company, product or brand.  That being said, before you ever use a broadcast medium, you must ensure you have your “digital house in order” so you can continue to communicate with potential customers who see your broadcast advertising.  Customers are rarely ready to purchase from you today and will need additional communication along their journey toward purchase. In this series, we’ll outline effective digital strategies and tactics crucial to augment and support any broadcast campaign.  This post will highlight the role of email marketing.

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InterMedia Advertising

InterMedia Insights 6.13.2016

TV Still Number 1

Hot Media Trends for June 13, 2016

  • Global retail e-commerce sales made up 7.4% of the total retail market worldwide in 2015 or $1.67 trillion. By 2019, that will jump to $3.58 trillion and will account for 12.8% of retail purchases, this according to a new report from eMarketer released in conjunction with the IRCE event in Chicago currently taking place. eMarketer projects annual retail growth of about 3.3% in North America through 2019, while growth in Western Europe will remain relatively flat at around 1.0% annually through the end of the forecast. Asia-Pacific remains the largest regional retail market in the world. (Read More on Response Magazine)
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