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Nick Cavarra

InterMedia Insights 6.20.2016

OmniChannel InterMedia Advertising

Hot Media Trends for June 20, 2016

  • U.S. internet ad revenues reached a new high of $15.9 billion in the first quarter of 2016, up from $13.2 billion in the year-ago quarter, according to a study from the IAB and conducted by Pricewaterhouse Coopers US. The 21% year-over-year first-quarter jump represents the sharpest spike in four years. David Doty, EVP at IAB says this first quarter lays the foundation for what could be the biggest year yet for digital ad spending, and PwC predicts spend estimates in entertainment and media in the U.S. will hit $720 billion by 2020 – up from $603 billion in 2015. Globally, PwC estimates to entertainment and media worldwide revenue to rise at a compound annual growth rate of 4.4% during the next five years – from $1.7 trillion in 2015 to $2.1 trillion in 2020. (Read More on Response Magazine)
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Nick Cavarra

Get Your Digital House In Order – Part 1

Get Your Digital House In Order Email

Here at InterMedia, we negotiate over $600M in media dollars annually.  That’s a lot of traditional broadcast buying of TV, radio and print.  When it comes to TV, there is simply no other medium that can provide such a broad reach for awareness of your company, product or brand.  That being said, before you ever use a broadcast medium, you must ensure you have your “digital house in order” so you can continue to communicate with potential customers who see your broadcast advertising.  Customers are rarely ready to purchase from you today and will need additional communication along their journey toward purchase. In this series, we’ll outline effective digital strategies and tactics crucial to augment and support any broadcast campaign.  This post will highlight the role of email marketing.

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Nick Cavarra

InterMedia Insights 6.13.2016

TV Still Number 1

Hot Media Trends for June 13, 2016

  • Global retail e-commerce sales made up 7.4% of the total retail market worldwide in 2015 or $1.67 trillion. By 2019, that will jump to $3.58 trillion and will account for 12.8% of retail purchases, this according to a new report from eMarketer released in conjunction with the IRCE event in Chicago currently taking place. eMarketer projects annual retail growth of about 3.3% in North America through 2019, while growth in Western Europe will remain relatively flat at around 1.0% annually through the end of the forecast. Asia-Pacific remains the largest regional retail market in the world. (Read More on Response Magazine)
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Nick Cavarra

InterMedia Insights 6.6.2016

2016 Political Advertising Environment

Hot Media Trends for June 6, 2016

  • The U.S. subscription-video-on-demand (SVOD) market could be nearing saturation, says a new report from Strategy Analytics, a data analytics consulting company. The firm says 2016 will be the first year the percentage increase in SVOD is less than the years before it. Strategy Analytics predicts that spending on services including Netflix, Amazon Prime Video, and Hulu will grow in 2016 by about $1.19 billion, or 22%, to $6.6 billion –slightly slower than 2015 growth of $1.21 billion. “Although the change in increase is relatively small, its direction is extremely significant,” said Michael Goodman, Strategy Analytics’ digital media director. “We put market saturation at 85% of broadband households – similar to saturation levels for pay TV. Within five years, annual growth will fall below 8%,” he added. (Read More on Response Magazine)
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Robert B. Yallen

2016 Political Advertising Environment

2016 Political Advertising Environment

Executive Summary

(You may download the entire whitepaper by filling out the form below the executive summary)

The 2016 Political Season is well upon us. InterMedia Advertising® has researched past TV commercial activity figures from 2012, 2014 and early 2016 to offer comparative suggestions for how your brand or company can strategically plan for your TV advertising spend during this political season. We have also identified potential battleground states for the upcoming elections for President, Senate, House of Representatives and Gubernatorial races. Specific states will be more affected than others for competitive political candidate campaigns and state initiatives or referendums. We remind all our clients to remain flexible to account for these fluctuations in spending and inventory availability and offer the following points to consider:

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Nick Cavarra

InterMedia Insights 5.30.2016

85 Percent Dual Digital

Hot Media Trends for May 30, 2016

  • Multitasking is on the rise among TV Viewers. Simultaneous usage of digital devices while watching TV — at least once a month — will grow to nearly 85% of all Internet users this year from around 80% a year ago, according to eMarketer. By 2018, this simultaneous usage is forecast to be nearly 92%. In 2016, eMarketer says 182.9 million Americans are using the Internet while watching TV at least once a month — and 146.9 million Americans use Internet-connected apps on their phone while they watch TV. There will be more distraction when it comes to which TV services are used as well. Cord-cutting is expected to hit 16% this year among all current pay TV customers who have traditional access to pay TV services. This will rise to 19% in two years. (Read More on MediaPost)
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