Should you ever invite InterMedia Advertising to your office for a conversation about working with our agency, that discussion will quickly turn to InterMedia’s philosophy of marketing optimization.
InterMedia is, after all, a performance-centric marketing agency. We measure success not only in terms of what our clients are able to achieve, but in how that success is achieved. By that, we mean managing how well campaign tactics are converting our client’s media dollars into sales and revenue.
The key performance indicator is, after all, profit. And our optimization procees is what we use to contain and manage those costs.
Let’s spend a little time taking you through what that conversation might sound like.