InterMedia Advertising® Ices Iceland Health Account–Agency Is Charged With Launching Company’s New Axial Rx™ Natural Joint Health Formula
InterMedia Advertising® has iced a deal with Iceland Health to launch the company’s new Axial Rx™ joint health formula. As the new agency of record for Axial Rx™, InterMedia will handle creative, media planning and buying, and overall account stewardship for the brand.
“We selected InterMedia because of its long and successful history in launching and growing health supplements,” said Forrest Haag, Brand Manager for Axial Rx™. “With InterMedia’s years and breadth of expertise, this puts us on the fast track to get Axial Rx™ into the hands of consumers nationwide.”