Tag / DRTV
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Vertical Marketing DRTV Trends During CV-19
The U.S. is now almost six months into the CV-19 pandemic, and while most people’s lifestyles have evolved and settled…
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Attribution in Todays Multi-channel Advertising Landscape
RESEARCH UPDATE ATTRIBUTION IN TODAY’S MULTI-CHANNEL ADVERTISING LANDSCAPE During the movie Bull Durham, that great American philosopher, Crash Davis, gave his…
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Political Advertising & The DRTV Landscape
RESEARCH UPDATE INTERMEDIA’S VIEW OF THE EFFECT OF POLITICAL ADVERTISING ON THE DRTV LANDSCAPE DURING ELECTION YEAR 2016 In case…
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