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InterMedia Advertising

INTERMEDIA ADVERTISING® HIRES CHARLES DETHLOFF AS NEW BUSINESS DEVELOPMENT MANAGER

Charles Dethloff

Los Angeles, California – February 1, 2017 – InterMedia Advertising, the Direct Response Leader, announces the appointment of Charles Dethloff in the role of New Business Development Manager.

In his new position at the Woodland Hills agency, Dethloff will be a key component in expanding InterMedia’s client base, driving introductions and meetings with potential clients, and acting as InterMedia’s first point of contact.

Charles has an impressive background in sales, business development, and strategic marketing. He comes to InterMedia from his previous role as Director of Sales at Replay XD. There, he focused on identifying key sales markets, analyzed market strategies, developed and negotiated contracts and was instrumental in the growth of the company.

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Robert B. Yallen

IMA POV Series: Optimization

IMA POV Series: Optimization

Should you ever invite InterMedia Advertising to your office for a conversation about working with our agency, that discussion will quickly turn to InterMedia’s philosophy of marketing optimization.

InterMedia is, after all, a performance-centric marketing agency. We measure success not only in terms of what our clients are able to achieve, but in how that success is achieved. By that, we mean managing how well campaign tactics are converting our client’s media dollars into sales and revenue.

The key performance indicator is, after all, profit. And our optimization procees is what we use to contain and manage those costs.

Let’s spend a little time taking you through what that conversation might sound like.

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InterMedia Advertising

InterMedia Advertising® Ices Iceland Health Account–Agency Is Charged With Launching Company’s New Axial Rx™ Natural Joint Health Formula

Axial Rx

InterMedia Advertising® has iced a deal with Iceland Health to launch the company’s new Axial Rx™ joint health formula. As the new agency of record for Axial Rx™, InterMedia will handle creative, media planning and buying, and overall account stewardship for the brand.

“We selected InterMedia because of its long and successful history in launching and growing health supplements,” said Forrest Haag, Brand Manager for Axial Rx™. “With InterMedia’s years and breadth of expertise, this puts us on the fast track to get Axial Rx™ into the hands of consumers nationwide.”

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