Attribution in Todays Multi-channel Advertising Landscape

RESEARCH UPDATE

ATTRIBUTION IN TODAY'S MULTI-CHANNEL ADVERTISING LANDSCAPE

 
During the movie Bull Durham, that great American philosopher, Crash Davis, gave his protégé some solid advice; “You’re gonna have to learn your clichés. You’re gonna have to study them, you’re gonna have to know them. They’re your friends.”

Crash’s advice on clichés extends well beyond baseball, and certainly reaches into the realm of advertising.