InterMedia’s process starts with full-spectrum media and strategic planning, utilizing a blend of proprietary, primary and secondary research tools to deliver actionable insights. These insights are integrated into all campaign elements, starting with defining a client’s prime prospects and understanding their media preferences. They are then applied to developing and producing results-oriented creative executions and constructing targeted, cost-efficient media schedules, and finally–analyzing and optimizing the results generated.
Why Choose InterMedia Advertising?
For the past 40 years, InterMedia has been a leader and prime innovator in direct marketing. We’re at the top of the direct marketing industry because we have blended proprietary and traditional resources to produce direct marketing campaigns that reliably provide a healthy return on our clients’ advertising investments. InterMedia always provides exceptional media efficiency, results-oriented creative, cutting-edge analytics and research—combined with a thorough dedication to client service.